Google Changes Smartphone User-Agent
Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an absolute must do. If you're not already, time to start...
View ArticleHow to Find Keyword Conversions by URL Using Google Webmaster Tools
Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a template, then consolidating analytics conversions and trending over...
View ArticleHow to Gain SEO Seasonality Insights Using Google Webmaster Tools
Here's how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability to understand if a rise in site visits is due to higher search...
View ArticleHow to Identify Non-Ranking URL Page Types Using Google Site Search
Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site...
View ArticleHow to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement
Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to...
View ArticleQuick Internal Linking Insight Using Google Analytics
Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information already available to you in Google Analytics to get a list of and...
View ArticleGoogle Panda: Understanding the Technical Inner Workings
How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and...
View ArticleHow to Align Google Webmaster Tools US and Web Report with Google Analytics
It's possible to align Google Webmaster Tools search query data with Google Analytics and that can help users identify the intent of customers coming from organic search.
View ArticleVerify Analytics Accuracy With Google Webmaster Tools Top Pages
Especially when beginning an SEO engagement, it's helpful to ensure tracking is as accurate as possible. Having the ability to compare analytics to external sources can give us something to point to...
View ArticleFast SEO Competitive Analysis
Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy.
View ArticleFast SEO Competitive Analysis Part 2: Competing Content Comparison
In part two of this series on fast SEO competitive analysis, we will look at understanding search behavior and choosing target keyword categories as well as competing content comparison.
View ArticleFast SEO Competitive Analysis Part 3: Search Presence
This is the third and final part of a series on fast SEO competitive analysis. Part three brings it all together as we look at detailed competitive analysis.
View ArticleSEO Reporting - A Simple Yet Powerful Approach
A look at how to simply use data available in Google Webmaster Tools and put it next to a URL-level analytics report to obtain keyword-level insights.
View ArticleGoogle Analytics for SEO - Basic Cohort Analysis
The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, show how they engaged with the site, and surface when they...
View ArticleSee Your Site as Googlebot Mobile Does
With the Google's Mobile Update coming in hot, are you sure you're auditing the mobile content Googlebot is seeing?
View ArticleMonitoring Site Changes for SEO
Using the Page Monitor Chrome Extensions, SEOs can stay on top of content changes and their subsequent effect on search engine ranking.
View ArticleIs Your Site Configured For the International Googlebot?
Google has improved the way it crawls, indexes and ranks sites with international content. Understanding these changes is crucial for those creating content for a global audience.
View ArticleTesting the International Googlebot, Simplified
Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and 18 different countries.
View ArticleHow To Find Historical Google Search Query Data in 8 Clicks
Optimize SEO strategy with this eight-click solution for integrating Google Analytics with GSC Search Query Data. Also this can help to elude the 90-day historical limitation on the GSC Search...
View ArticleAvoid Blocking CSS and JavaScript for Suboptimal Rankings
Following its announcement about crawling JavaScript and CSS files, Google released a free tool that can test and solve SEO robots.txt related problems and is compatible with Bing.
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